SEO means Search Engine Optimization. It is a collection of strategies and techniques aimed at helping your pages rank higher in search engine results. This increases your site’s visibility and can help it really take off. Improving your WordPress SEO is crucial for getting more traffic to your website. Sadly most WordPress SEO guides are too technical for new users to get started. This is how to boost SEO for your website.
How To Boost SEO For Your Website
1. Choose Your Hosting Provider Carefully
Since Google takes speed into account when ranking sites, a good host can help push you to the top of the SERPs. Your host also affects the amount of downtime your site experiences and the physical distance between servers and visitors — both of which are ranking factors. Last but not least, since Google gives HTTPS sites a small boost, you’ll want that too.
2. Pick a Theme That’s Optimized for Search Engines
Your theme is one of the most important choices you’ll make for your WordPress site. It determines your site’s appearance and layout, can provide new functionality, and also plays a role in its SEO. For example, your theme can affect your site’s speed — which (as we’ve already discussed) is vital.
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3. Set your Permalinks
The URLs of your website pages and posts are called Permalinks. In layman’s language, they are what users use in their address bars to reach to your website and view the relevant page. They are also used by other websites and search engines to link to your website.
4. Create a sitemap for your website
Your website can contain hundreds of pages and in order to get your web pages indexed by Google, you need to tell Google your website structure. Creating a Google XML sitemap is extremely easy. WordPress offers an extremely useful plugin called Google XML Sitemaps that automatically generates a sitemap of your website which will help search engines to better index your site.
5. Use a Dedicated SEO Plugin
There’s a plugin to help your site do just about anything — including rank higher in search engines. In fact, there are many plugins designed specifically to improve your site’s SEO.
These plugins can provide small, targeted features such as creating a sitemap. For even better results, you can also opt for a comprehensive SEO plugin such as Yoast SEO, which will add a whole suite of optimization-focused features to your site.
6. Use Google Analytics
Google Analytics is a popular analytics tool developed and offered by Google. It is absolutely free to use and helps you keep track of your website traffic. The tool lets you know about the traffic source, behavior and various other important attributes that will help you better reach your target audience.
Google Analytics helps you perform a number of different chores including locating a 404 error page, examining the behavior of your visitors, source of your traffic, combating referral spam and so much more