“Bird box” which was released by Netflix had 45 million views in the first week of its release. The most amazing thing is, the company didn’t have to spend a lot of money advertising – social media took care of that. A social media influencer is basically a social media user with a lot of credibility and influence over a large group of audience. Now, the question is, how do you become a social media influencer? Let me answer that for you.
For this post, we are going to be focusing on Twitter and Instagram
Choose a Niche
To become an influencer on Twitter or Instagram, the first thing you need to do is find a niche that suits your personality. A niche is like a market niche, which is basically a focus on a particular area of human endeavor eg food, entertainment, music, politics etc. Something that will attract people’s attention to your site. This needs to be something you’re passionate about. Also, it is something in which you have a good deal of knowledge and interest. Just because someone else is doing something and is successful, doesn’t mean you should too. You can check out our top 10 profitable blogging niches in Nigeria
Create your Biography
Once you have decided on your niche, you need to create a well detailed and unique biography. Your biography is your identity and your business card. It separates you from other influencers that are using your same niche. It is the first thing that companies and brands will see during their search for a social media influencer. Also, make sure to write your biography in such a way that it will give people an idea of what your niche is.
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Create and share your content
It is important to create and share content often to keep your followers and reach out to new audiences. Make sure your content is captivating and entertaining to your audiences. For Instagram users, enable to use captions that go along with the photos that are being posted. Also, make sure you have a strategy before you start sharing your contents. It is best you keep your content short so that your followers don’t get bored and tired. In addition, Twitter users should make sure that your tweets shouldn’t reach the full 140 characters.
Consistent posting of content
You need to be posting consistently to become a top-class influencer on Twitter and on Instagram. Studies have shown that consistent content posting can boost engagement rates. However, when you decide what your posting schedule needs to be, make sure that you choose wisely. Because it needs to be something you can stick to.
Choose appropriate hashtags
Hashtags are highly important because they enable your content to get seen by other Instagram users. You can use a maximum of 30 hashtags on a photo on Instagram, the problem is knowing the right one to choose. Remember that hashtags having high search volumes aren’t necessarily good for you. Choose hashtags that have decent search volumes that maximizes your chances of appearing in the top posts. Also, you can decide to use a combination of hashtags varying in search volumes from above 10,000 to 1 million. Just make sure that it is not more than a million.
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